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Sandwich with Cheese, Ham, Tomato and Lettuce and Soup

National Fast Casual Brand Bolsters Growth by Targeting Businesses

At a time when many quick serve brands were scrambling to adapt to changing consumer tastes and habits, one national chain seemed to have discovered a winning formula. A rising star and one of the top franchises in the U.S., the brand was growing rapidly – and needed marketing strategies that could sustain that growth while minimizing operational burden and growing pains.