Business Diner Tools:
Maximize Check Size & Increase Midweek Sales
Our business dining program offers a simple yet powerful way to attract corporate customers. As a Jersey Mike’s franchisee, your Dinova partnership has successfully captured business dining spend since 2018.
Business dining is a $245B industry – one of the largest corporate expense categories. Yet restaurants often overlook this massive opportunity spanning travel meals, catering, private events, and corporate gifting. Dinova helps you capture this untapped market.
Our corporate dining program provides Jersey Mike’s with a B2B marketing solution that puts you behind corporate firewalls and helps you reach millions of business diners, including road warriors, event planners, travel managers, and more. Business diners spend $16 billion in our program annually.
+$41
Average Sale
+7x
Repeat Customers 6-months
+59%
New customers
+86%
Dine Mid-Week
- Our business diners pay full price at your restaurant. Typically spending ~50% more than regular consumers.
- We analyze their corporate card data. Expenses are matched to your restaurant(s). No POS integrations or operational requirements.
- Dinova collects a loyalty rebate from Jersey Mike’s corporate that is then given to the company whom the diner worked for to encourage future and further utilization of the dining program.
Nearly 600 Participating Corporations
Fortune 1000 companies, government agencies and small to medium-sized businesses in the US participate in the dining program. They drive compliance for the program, which results in more business for your restaurant.
Types of Business Dining
Business diners spend company money while conducting official business, which benefits your bottom line. They primarily visit midweek, overwhelmingly are from out of town, and have higher check averages. They can be your most profitable and highest EBITDA producing guests. Our business diners look for:
- Meals from out-of-town business travelers
- Catering for offsite parties and events
- Take out that is sent to the office or remote worker
Frequently Asked Questions
How are we working with Jersey Mike’s?
We partnered with Jersey Mike’s and are actively building relationships with franchisees and operators across the country to grow their business dining sales.
How and when am I billed?
Jersey Mike’s corporate receives a monthly itemized Monthly Activity Report (MAR) from Dinova for the prior month’s sales. This report itemizes all sales by location and by Merchant ID (MID). Jersey Mike’s corporate then pays the loyalty rebate on each franchisee’s behalf.
As a result of corporate Jersey Mike’s investment into the business dining partnership with Dinova, each franchisee is not charged for their portion of the loyalty rebate, it is paid by corporate.
How will Dinova impact the operations of my store?
The dining program has no impact to your store operations. There are no employee trainings or POS integrations. Here’s how it works:
- Our business diners pay full price at your restaurant using a corporate credit card.
- We analyze the corporate credit card data and match the sales to your restaurant.
How will diners find my store?
- Corporations drive compliance for the program by including Dinova in their policies, procedures, travel booking tools, employee trainings, and more.
- Your stores are included in our restaurant search toolthat is used by business diners via apps.dinova.com or our mobile app.
- The myDinova Rewards loyalty program lets business diners earn rewards and incentives when they choose Dinova restaurants.
Contact Us
Complete the form to receive additional information about our dining program.
Your Account Representative
Meredith Lemerand
972-897-6175
mlemerand@dinova.com