Business Diner Tools:
Potbelly + Dinova
Unlock High-Value Corporate Customers With Zero Operational Changes
We make business meals count.
Business dining is a $250B market and one of the biggest T&E expenses companies face. And yet, many restaurateurs are not actively targeting business diners. That’s where we can help you.
Dinova’s Business Dining Program helps you gain access to this exclusive group of high-value corporate diners who work for Home Depot, Salesforce, the U.S. Army, UPS, and more.
How It Works
- Corporations direct employees to Dinova restaurants.
- Employees pay full price using a corporate credit card.
- Dinova analyzes the corporate card data. Expenses are matched to your restaurant(s). No POS integrations or operational requirements.
- You pay a commission on transactions from Dinova diners. Increased spend from our diners balances the commission.
$42
Average Sale
+91%
Weekday Sales
+75%
New Customers from Dinova
2 Visits
Per Customer Every 3 Months
Your New Regulars Through Dinova
Our network includes millions of corporate cardholders from Fortune 1000 companies to government agencies and small businesses. These valuable customers:
- Order catering for meetings and team events
- Purchase meals while traveling for business
- Visit primarily mid-week with higher check averages
- Generate your highest EBITDA as guests
Corporate customers earn personal rewards every time they visit a Dinova restaurant, which keeps them coming back!
Join Dinova in Three Simple Steps
There is no cost to join. Our pay-for-performance model means you only pay commission on actual corporate transactions.
- Contact your Dinova rep using the form below.
- Join the program by signing our restaurant partner agreement.
- Start welcoming business customers and receive your first invoice
Frequently Asked Questions
How are we working with Potbelly?
We partnered with Potbelly and are actively building relationships with franchisees and operators across the country to grow their business dining sales.
How and when am I billed?
We provide each franchisee with all the itemized sales data on a report called a Monthly Activity Report (MAR) at the end of the month for the previous month’s sales. For example, July’s sales will be listed on the August MAR. The MAR also serves as your statement for that month’s sales. We collect the commission via your preferred method, typically ACH or credit card.
Potbelly Corporate has negotiated special terms for all franchisees to enjoy when partnering with Dinova. That pricing is as follows:
- 0% for sales $0 to $25
- 9.75% for sales $25.01 +
How will the dining program impact the operations of my stores?
The dining program has no impact to your store operations. There are no employee trainings or POS integrations. Here’s how it works:
- Our business diners pay full price at your restaurant using a corporate credit card and spend 50%+ than consumer diners.
- We analyze the corporate credit card data and match the sales to your restaurant.
How will diners find my stores?
- Corporations drive compliance for the program by including Dinova in their policies, procedures, travel booking tools, employee trainings, and more.
- Your stores are included in our restaurant search tool that is used by business diners via apps.dinova.com or our mobile app.
- The myDinova Rewards loyalty program lets business diners earn rewards and incentives when they choose Dinova restaurants.
Contact Us
Complete the form to receive additional information about our dining program or to schedule a 15-minute introduction call.
Your Account Representative
Leila Willingham
lwillingham@dinova.com
(214) 729-5227