NAASF + Dinova

Maximize Check Size & Increase Midweek Sales

Our business dining program provides a low maintenance, high impact method for attracting business diners and growing your overall sales.

Business dining represents a lucrative, $100B industry in the US and is the third largest expense category for corporations. And yet, many restaurateurs are not actively targeting business diners. That’s where we help NAASF.

Our corporate dining program, Dinova Connect, provides a B2B marketing solution that puts you behind corporate firewalls and helps you reach more than 18 million business diners, including road warriors, event planners, travel managers, and more. Business diners spend $11 billion in our program annually.


Average sale


year-over-year growth


Incremental Sales


Repeat Frequency

  • Our business diners pay full price at your restaurant
    On average, they spend ~50% more than regular consumers.
  • We analyze their corporate card data
    Expenses are automatically matched to your restaurant(s). No POS integrations or operational requirements.
  • You pay a loyalty rebate on transactions from our diners
    Increased spend from our diners balances the rebate.

500+ Participating Corporations

Fortune 1000 companies, government agencies and small to medium-sized businesses in the US participate in the Connect program. They drive compliance for the program, which results in more business for your restaurant.

Wounded Warrior Project

Types of Business Dining

Business diners spend company money while conducting official business, which benefits your bottom line. They primarily visit mid-week, overwhelmingly are from out of town, and have higher check averages. They can be your most profitable and highest EBITDA producing guests. Our business diners look for:

  • Meals from out-of-town business travelers or to wine-and-dine clients
  • Private parties and department lunches
  • Catering for offsite parties and events
  • Take out that is sent to the office or remote worker

Next Steps

There is no cost to join. It is a pay-for-performance model and we collect a commission on all transactions from our corporate clients to reward the loyalty of participating companies.

  1. Contact your Dinova rep using the form to receive more information.
  2. Join the program by signing our restaurant partner agreement.
  3. Start welcoming our business diners to your restaurant and receive your first invoice.

Frequently Asked Questions

How are we working with NAASF?

We partnered with NAASF and are actively inviting franchisees to join our dining program. The more franchisees that participate, the greater the brand representation within our business dining program, and the lower the commission for all participating franchisees. 

How and when am I billed?

We provide each franchisee with all of the itemized transaction data on a report called a Franchise Activity Report (FAR) at the end of each month for the previous month’s transactions. For example, July’s transactions will be sent on the August FAR. The FAR provides you with all the transaction details and it also serves as your invoice.  We then collect the commission due via ACH.

The commission fees that franchisees pay are based on the overall percentage of franchisees that participate, according to the following scale:

How do I opt in or add more stores to the Dinova network?

To opt in or add more of your franchises, complete the form below. You’ll be asked to provide the following for each location: 

  • Legal name of franchise
  • Merchant ID number (MID)
  • Address

How will diners find my stores?

Your stores are listed in our desktop and mobile search tool that is used by business diners. Corporations also drive compliance for the program by including Dinova in their policies, procedures, travel booking tools, employee trainings, and more.

How will Dinova impact the operations of my stores?

We are 100% operationally invisible. An order is taken as normal, charging full menu prices (not devaluing your brand with any discounting). The transaction is paid by our business diners using a corporate credit card and we get all the transactional data from the company after the fact.

Contact Us

Complete the form to receive additional information about our dining program or to schedule a 15-minute introduction call.

For Restaurants – Franchisee Inquiry

Your Account Representative

Laura Wilber
(619) 806-7274