Business Diner Tools:
Maximize Check Size & Increase Midweek Sales
Our business dining program provides a low maintenance, high impact method for attracting business diners and growing your overall sales.
Business dining is a $245B industry – one of the largest corporate expense categories. Yet restaurants often overlook this massive opportunity spanning travel meals, catering, private events, and corporate gifting. Dinova helps you capture this untapped market.
Our corporate dining program provides a B2B marketing solution that puts Dave & Buster’s and Main Event behind corporate firewalls and helps you reach millions of business diners, including road warriors, event planners, travel managers, and more.
76%
Weekday Sales
$28
Average Sale
66%
New Cardholders
3x
Repeat Frequency (6 Months)
- Your loyalty rebate is only for food and beverage. It will not include gaming at all.
- Our business diners pay full price at your location. Typically spending ~50% more than regular consumers.
- We analyze their corporate card data. Expenses are matched to your location(s). No POS integrations or operational requirements.
- You pay a loyalty rebate on transactions from our diners. Increased spend from our diners balances the rebate.
570+ Participating Corporations
Fortune 1000 companies, government agencies and small to medium-sized businesses in the US participate in our dining program. They drive compliance for the program, which results in more business for your location.
Types of Business Dining
Business diners spend company money while conducting official business, which benefits your bottom line. They primarily visit mid-week, overwhelmingly are from out of town, and have higher check averages. They can be your most profitable and highest EBITDA producing guests. Our business diners look for:
- Meals from out-of-town business travelers
- Team building activities for parties and events
- Private parties and department lunches
Frequently Asked Questions
How are we working with La Madeleine?
We partnered with La Madeleine and are actively building relationships with franchisees and operators across the country to grow their business dining sales.
How and when am I billed?
We provide corporate with a summary of sales data on a report called a Monthly Activity Report (MAR) at the end of each month for the previous month’s sales. In addition, they also receive a detailed report, which serves as their statement for that month’s sales.
- For example, July’s sales will be sent on the August MAR.
- We collect the commission for sales from corporate via their preferred method, typically ACH or credit card.
How will the dining program impact the operations of my stores?
The dining program has no impact to your store operations, the program only applies to dining and does not impact any sales from gaming for Dave & Buster/Main Event locations. There are no employee trainings or POS integrations. Here’s how it works:
- Our business diners pay full price at your restaurant using a corporate credit card.
- We analyze the corporate credit card data and match the sales to your restaurant.
How will diners find my location?
- Corporations drive compliance for the program by including Dinova in their policies, procedures, travel booking tools, employee trainings, and more.
- Your stores are included in our restaurant search toolthat is used by business diners via apps.dinova.com or our mobile app.
- The myDinova Rewards loyalty program lets business diners earn rewards and incentives when they choose Dinova restaurants.
Contact Us
Complete the form to get in touch with your account representative.
Your Account Representative
Jessica Henderson
Account Success Manager
(217) 341-7778
jhenderson@dinova.com