Executive Team


Vic Macchio

Founder and Chief Executive Officer


Vic Macchio, founder and CEO of Dinova, is personally involved in creating the company vision and culture, spearheading innovation, and bolstering rapid expansion and growth.  Macchio has built a reputation of leadership and advancement in the travel industry since 1980.

Macchio realized there was a large deficiency when it came to business dining spend.  This area, which makes up the third largest expense in corporate T&E, was wildly undermanaged and needed a solution. Thus, Dinova was born.

Now eight years later, Macchio is CEO of a $6 billion proprietary marketplace that exclusively connects business diners with quality restaurants nationwide. Like other successful internet marketplaces, such as Airbnb and Uber, Dinova is quickly capturing market share and providing unrecognized value for businesses and restaurants alike.  Due to Dinova’s success, in 2014 Macchio was named one of the 25 Most Influential Executives in the Business Travel Industry by Business Travel News. 

Macchio spent 17 years at American Express where he progressed steadily in consumer marketing, supplier relations, corporate services, and general management. In 1997, Macchio founded Windward Marketing Group and served an array of clients within and outside of the travel industry.

Macchio holds a BA in Romance Languages and Psychology from Queens College, an MBA from Villanova University, and has completed a certificate program at the European Institute for Advanced International Studies.  He speaks French, Spanish and Italian, holds a private pilot license and lives with his wife in Johns Creek, Georgia. 


jay Ruhm

Vice President and Chief Financial Officer

Jay Ruhm leads all finance, HR and administration functions at Dinova.  Ruhm’s 30-year career as a senior finance and consulting executive has focused on innovative, value-added solutions to business issues while protecting the assets of the company. Ruhm spent 15 years at American Express progressing to CFO of Southern Region Corporate Services, an American Express subsidiary supporting several Travel and Corporate Card business units spanning from Texas through Washington, DC.

Following his tenure at American Express, Ruhm was a Divisional CFO for Kelly Services, and spent time as a successful entrepreneur in the commercial equipment leasing space as a Principal at First Access Leasing Corp.  As a Senior Managing Consultant with Huron Consulting Group, Ruhm led multiple efforts in the financial restructuring of a major US manufacturing company.

Ruhm graduated with honors from Boston University with a BSBA in Finance and International Management and holds an MBA with concentrations in accounting, finance, and international management from Columbia University. He currently holds the fastest race time at his local go cart track, where he is frequently seen racing with his son. 


chris froelich

Vice President, Business Development


Chris Froelich is responsible for building Dinova’s corporate marketplace.  A 25+ year veteran of the travel and travel management services industry, Froelich started his career as a partner in BPF Travel, a start-up that grew into the fourth largest travel agency in the U.S. within five years. BPF Travel helped transform and shape the corporate travel business by creating customized travel and expense management systems and processes for Fortune 500 companies.  

When American Express acquired BPF Travel in 1984, Froelich held various roles at American Express for the next 15 years, including Director of Business Travel Operations, VP/GM of Membership Travel Services, and VP/GM of the Public Sector, the corporate card program for colleges, universities, state and local governments.  As VP of Supplier Relations for Europe, Chris was the architect of a pan-European supplier strategy and responsible for negotiating and managing relationships with all major airlines, hotel chains, cruise lines and car rental companies.  Based in Paris, Chris served as member of the American Express European Executive Committee.

After American Express, Froelich served as CEO of Happy Vacations and Advanced Travel Center, two leisure-oriented national travel brands. He also acquired the Somerset School of Massage Therapy, and eventually served as a board member of the American Massage Therapy Association Council of Schools. Froelich helped create and build Cortiva Institute, acquiring 13 of the top massage schools across the USA.

Froelich holds a BA from Assumption College and an MBA from Pepperdine University, and he is based in Spring Lake, New Jersey.  He is a two time American Express President's Award winner.


scott martin

Vice President, Restaurant Partnerships

Scott Martin is responsible for building the Dinova national restaurant network.  With 25+ years in business development, strategic planning, multi-media marketing, and technical operations, Martin has built a reputation for sales leadership, digital marketing expertise and a relentless commitment to success.  Most recently, Martin was EVP of Sales and CMO for Curran & Connors where he was responsible for business development and marketing services for multiple clients including, the Atlanta Braves, United States Olympic Committee, the City of San Jose and Lowes Corporation.

Prior to joining Curran & Connors, Martin was a National Sales Director within the Cox Media Group, responsible for leading both the digital product solutions and geographic expansion to targeted media properties across the Cox Media Group’s portfolio.

Prior to Cox Media Group, Scott held a leadership positions with Hibu (formerly Yellowbook) where he was responsible for leading a widely dispersed sales team selling multi-media advertising solutions to SMBs.  Preceding Hibu, Scott invested the first half of his career in the broadband and telecommunications industry starting with AT&T and then culminating into leadership roles with OnePoint Communications where he was Vice President of Sales and subsequently with Verizon overseeing the Multi-Dwelling Unit (MDU) division based out of Thousand Oaks, CA.

Scott is a Cum Laude graduate of Kennesaw State University in Kennesaw, GA. He resides near Peachtree City, Georgia with his wife and two daughters.


Beverly heinritz

Vice President, Enterprise Account Success

Bev Heinritz is responsible for all major accounts and is the face of Dinova to both the Corporate Travel Management industry and Dinova’s vibrant restaurant community.  Heinritz is a seasoned travel executive with 25 years of expertise in B2B travel and customer success.

Most recently Heinritz served as SVP, Global Services and Support at Rearden Commerce (now Deem), where she had responsibility for the entire post-sales customer lifecycle.  Prior to joining Rearden, Heinritz served as SVP/GM of GetThere, Sabre's online B2B e-commerce unit. At GetThere, she set the company's overall business direction, and was responsible for sales, partnerships, and customer service.  During her tenure, Heinritz led its global growth from less than $4 billion in gross travel volume booked to $9.4 billion.

Prior to GetThere, Heinritz enjoyed a long career at Sabre Holdings with leadership positions at Sabre Business Travel Solutions and Sabre National Accounts as well as field Account Executive roles in Florida, California and Arizona.

Heinritz has a successful professional track record of driving value and she places a significant emphasis on the customer experience as well as how corporate travel professionals can achieve greatest success in online travel and expense management. Heinritz attended Northwood University in Midland, Michigan and is based in Plano, Texas.


Danny Davis

Vice President and Chief Technology Officer

Danny Davis joined Dinova in March 2017, as the Chief Technology Officer. He is responsible for driving Dinova’s technology vision and execution across the enterprise, enabling rapid go-to-market strategies and critical partner integrations. Danny has nearly 20 years of experience in the technology and mobile integration space.

Davis most recently was the President of Dragon Army Mobile, where he was responsible for the mobile product strategy, delivery operations and the integration of game theory mechanics into the mobile product strategy and design process.

Prior to working at Dragon Army Mobile, Davis was the Founder and CEO of Proving Ground. In this role, Davis established the agency’s product innovation and delivery processes that integrated customer discovery, lean startup principles and business model design with agile development and delivery processes as part of a product go-to-market strategy Proving Ground evolved to focus on mobile strategy and applications for some of the largest bands in Atlanta.

Before Proving Ground, Davis was the VP of Technology solutions at Engauge, where he facilitated the integration of digital product teams with traditional marketing account management and delivery while developing new collaborative capabilities for the agency.

His professional career began as Co-founder and CTO of Spunlogic, a digital marketing agency. In this role, Davis served as strategic technology leader on key growth technology accounts while implementing the technology delivery processes and establishing the company’s technology strategy.

Davis graduated Magna Cum Laude from Limestone College with a BS in Computer Science, English, and Math.  In his spare time, Davis enjoys golfing, camping, and spending time with his family.

Board of Directors

Vic Macchio

Founder and Chief Executive Officer

vic macchio web res.jpg

See bio above.












Michael Frontier.png

Board Member

Michael Ramich is a Partner of Frontier Capital. Based in Charlotte, Frontier Capital manages $1.5 billion in growth equity investment funds focused exclusively on software and technology enabled services companies. Since joining the firm in 2001, he has been involved in all aspects of the firm’s growth and currently leads Frontier’s investment team.

Ramich's investment activity is focused primarily on the firm’s Vertical SaaS activities where he has been involved with many of Frontier’s software investments such as Lanyon, NetDocuments, Simpli.fi, and Healthx.  Prior to Frontier, Ramich was with the General Electric Company, where he gained experience in operational finance, strategy, and corporate mergers & acquisitions.

Ramich holds a B.A. in Economics from Duke University and a MBA from Harvard Business School. He enjoys exercising, following sports, and juggling an overactive life with his wife and three kids. 



Board Member


Todd Tyler currently serves as an investor, director and advisor to multiple high growth SaaS technology companies.  He has been an Executive in Residence for Battery Ventures, a venture capital and private equity firm which focuses on cutting-edge technology businesses, and has also serves as an Operating Partner for Frontier Capital which invests in middle market software and business services companies.

Tyler spent 12 ½ years as the President, CEO, director and owner of Lanyon, a SaaS provider of software for the meetings and events industry. Under his leadership Lanyon grew from a small technology company to a profitable, industry-leading company serving 70 percent of the businesses that comprise the Fortune 500 and more than 100,000 hospitality suppliers around the world.  He has been named by Business Travel News as one of the “25 Most Influential Executives in Business Travel.”

Prior to Lanyon, Tyler was the CFO, general counsel and director of a wholly owned and newly established technology subsidiary of Reliant Energy, an electricity and energy provider. Previously, Tyler practiced law in Dallas / Ft. Worth as a senior tax and transactions attorney representing high growth software companies as well as other public and private companies.  Tyler received his B.A. in Economics from Macalester College and a J.D. from Southern Methodist University Dedman School of Law. He resides in Dallas with his wife and three children.


Tom Garzilli


Tom Garzilli is co-founder and Managing Partner of Custom Marketing Group, an award-winning destination marketing and custom publishing company that specializes in the travel and tourism industry.  Founded in 1992, CMG maintains offices in Atlanta, Los Angeles and Miami.

A veteran of 30 years in the travel industry, Tom first worked in his family's wholesale travel business in the 1970's and 80's.  He later joined senior management with the Wholesale Travel Division of American Express where he directed sales and marketing, co-op advertising and managed national trade show and training programs.

Since founding CMG, Garzilli has collaborated with American Express, AT&T, Travelocity and dozens of other high-profile companies to develop marketing programs in print and online.  These programs have raised more than $200 million in partnership funding for leading destinations including California, Colorado, Florida, Hawaii, Las Vegas, North Carolina and New York.  CMG has also developed cooperative marketing programs for several national and international tourism boards and industry groups, including the Caribbean Tourism Development Company, and the Travel Industry Association (now the U.S. Travel Association) with which it developed and launched the Discover America-UK marketing campaign. 

Garzilli is a New York City native and a 1980 graduate of Pace University.  He currently resides in Seneca, South Carolina with his wife and three children.


WIlliam E. La Macchia


Bill La Macchia is chairman and chief executive officer of La Macchia Enterprises, the holding company of The Mark Travel Corporation and Trisept Solutions.  La Macchia began his career as a travel agent in 1963 and, in 1974, founded Funjet Vacations.  Nine years later, he established The Mark Travel Corporation to serve as parent company to Funjet Vacations and other travel-related brands.  In 2000, Trisept Solutions was formed as a standalone subsidiary providing dynamic packaging and other technology products and services to the leisure travel industry. 

Today, The Mark Travel Corporation is recognized as one of the largest and most diversified leisure travel companies in the United States.  Headquartered in Milwaukee, the company owns and manages 19 of the nation's most respected leisure travel vacation companies, including Funjet Vacations, Blue Sky Tours, Air Jamaica Vacations, Midwest Airlines Vacations, Southwest Airlines Vacations, United Vacations, Spirit Airlines Vacations and MGM Mirage Vacations to name a few.  The company employs more than 1,400 team members, operates seven offices worldwide and serves more than two million passengers each year.  

In June of 2004, Bill La Macchia was inducted into the National Tourism Foundation Hall of Fame in recognition of his and his family's efforts to help shape future travel industry leaders through education and research. 


Peter S. Velardi


Peter Velardi.jpg

Peter’s experience spans more than 30 years of successfully building multiple organizations, and helping others do the same.

Along the way, he has enjoyed the privilege of recruiting, training and developing thousands of financial advisors, sales professionals, entrepreneurs, and leaders to achieve business, career and life goals.

Peter is currently Chief Executive Officer of FiPath4Advisors - a web-based online marketing company that makes it easy for financial advisors to acquire targeted clients.   FiPath4Advisors provides automated lead generation, training and education, and consulting services to financial advisors and enterprises.

He was a Senior Vice President at Ameriprise Financial Advisors, Inc., (formerly American Express Financial Advisors).  During his career, he built top performing organizations, including the development of a 5,000+ personal financial advisor network.  He also led the Leadership Development Program for field leaders.  Most recently, he has impacted start-ups and small business organizations through multiple growth stages as the Founder and CEO of The Velardi Group.

A graduate of the Boston University School of Management, Peter is also a Certified Financial Planner™.  He is a nationally recognized speaker on topics including, “How to Achieve Wealth and Happiness”,  “Quantum Leap Business Growth”, “Your Communications Dilemma–Building Trust and Credibility Online!” and “Cultivating New Clients Through Automation”.  In addition, he has led hundreds of highly rated leadership development workshops for national organizations such as American Express, ING, LPL, Bacterin, Dinova, The Financial Planning Association and many others.  He has been featured in national publications such as The WSJ online and Financial Advisor Magazine.

Peter and his family reside in Johns Creek, Georgia.  He enjoys family activities, water sports, golf, fly-fishing, and health and fitness.  He is on several boards and advisory groups including Junior Achievement of Georgia, Legends of Oz, Lion Life and Dinova.